Trust in Online Health Information
By IrishStudent
March 1, 2012 at 9:06 am
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Hi my name is Sharon and I am a master’s student in University College Cork, Ireland. I am studying Applied Psychology, as part of my dissertation I am researching people's trust in online health information. This topic is very on trend and website providers, researchers, consumers and practitioners alike are all interested in how trust in this type of information is built and maintained, especially the reasons why people revisit and engage in health information websites. With this information both site providers and consumers can give/access information that will be trusted and so untrustworthy information can become more apparent, which benefits everyone.
In my survey I address the nature of people's trust in websites that they have used, connected with and perhaps participated in. The survey will be an extension to previous research from others in this area. It will be completely anonymous, no identifiable information is taken.
The completion of the study should only take 10-15 minutes. Your participation is voluntary, by clicking this survey you are consenting to participate, however after you have submitted your survey it is not able to be withdrawn.
If you would like to participate please click the link below, or copy and paste it into your browser.
http://www.surveymonkey.com/s/WVLCHC5
Thank you.
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IrishStudent July 31 at 7:09 am0 Likes
I would like to thank all those that participated in my survey. I am currently finalising my dissertation and may go on to publish in the future. Here is an overview of my findings, please bear in mind that this is just one study, which has not been published and is still subject to academic marking.
In online situations trust has been found to impact transactions, information reliability, and use of websites. The current study focuses on long-term trust and reviews the long-term engagement factors which may facilitate it. An online survey addressing the key aspects of the third stage of the model was given to 238 participants. Results from Multiple Regression analysis indicated that when sex and age were controlled for participation made the strongest unique contribution in the model. Also unlike previous research trust in OHI was not dependent on registration on a site. There is a good basis to show that disclosure is somewhat important however it does not make a large contribution. It was found that with all measures of trust there were significant differences between visit frequencies. The findings may update the recommendations for those providing OHI, why users trust their information and that what they have not implemented on their sites which may create user mistrust.
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J Kate March 23, 2012 at 12:26 pm0 LikesIf you haven't taken this survey, I suggest doing so. These kinds of academic studies give valuable insight on what consumers want.
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